Borsan, Turkey's leading industrial group with domestic capital, is consolidating its export power in the African continent with the production facility it will establish in Lome, the capital of the Republic of Togo, which is home to one of the most important ports on the west coast of the continent. Borsan TOGO production facility was established on an area of 3 thousand 500m²
Borsan, one of the leading groups of our country in the cable and lighting sector, which is among the top 500 industrial enterprises and exporters of Turkey, is establishing a factory to operate in the Electricity, LED Lighting and Cable sectors in Lome, the capital of the Republic of Togo, which is located on the west coast of Africa and has one of its important ports. BorsanTOGO, which started operations in 2021 for this purpose, is powered by Borsan's 38 years of R&D, production and international trade knowledge. Established on a closed area of 3500m², BorsanTOGO will have a management organization where Borsan's West Africa sales activities will be directly managed with its advanced infrastructure and modern production facilities.
Stating that Borsan, which exports to 26 African countries, is the market leader in more than 10 countries in the African continent with its quality and reliable products, Adnan Olmez, Chairman of the Board of Directors of Borsan, said, "Borsan's vision is to become a multinational company and a world brand in the cable, electrical and led lighting sectors with our employees with international business culture. BorsanTOGO, our global strategic investment move, will add momentum to Turkey's soft power and economic presence in the African continent; export-oriented employment will contribute to our global competitiveness by minimizing production and supply costs. In our overseas investments, in principle, we prefer local partners with long-standing commercial relations. Our group has investments in Ukraine, Kyrgyzstan, Italy and Ghana in Africa. Thanks to its geographical and cultural proximity, the Republic of Togo is engaged in economic and intellectual rights-based cooperation between neighboring countries. BorsanTOGO, which will increase our contributions to the Turkish economy through exports, will also bring significant contributions and competencies to the Republic of Togo, the reliable and hardworking country of Africa, which is in a structural and sustainable economic transformation. Borsan will continue to be one of the leading brands of Turkey and Africa, which grows confidently in the company of international scale and strategic investment moves for the continuation of its competitiveness that makes a difference with its quality in the sector, the continuity of its presence in existing markets and the continuation of brand awareness, and carries it proudly into the future."
Adnan Ölmez: "It is necessary to discover Africa"
Stating that the African market has a great importance, Borsan Chairman Adnan Olmez continued his words as follows: "The rich underground resources of the African continent have not been reflected to their real owners due to colonialism from past to present. Turkey, whose position in the world is getting stronger, has been able to discover this giant market in the last 10 years, but especially our industry and service sectors have not fully grasped the potential of this market."
Stating that Borsan Group started its search in the African market in 2008, Adnan Ölmez said, "We started to develop our trade first with North Africa, then with Inner and West Africa. In these countries, we have established dialogues with the major players of the market related to our sector. We have made many visits and invited them to Turkey. We had many promotional activities. We participated in fairs. We invested in our brand awareness, we explained ourselves. At the point reached today, we export to 26 African countries. We are the real market leader in most of these countries. As a result, Borsan takes its place on the shelves as the best quality and reliable products in those markets. We saw West Africa as the most advantageous region of the African market for Turkey. West African countries such as Togo, Benin, Ghana, Ivory, Cameroon, Burkina Faso and Guinea love us and welcome our investments due to the warm relations established by our government in recent years. Therefore, we have been directing our energy to West African countries in recent years."
Adnan Olmez, who also serves as the Honorary Consulate of the Ivory Coast in Samsun, continued his words as follows: "Borsan has a rich product variety. We do not allow the Pandemic, which has affected the whole world, and the volatility in exchange rates to divert us from our goals. Especially in exports, we aim for better each year than the previous one. We believe that this is the move that the country needs, as well as ours. I call on everyone who has the infrastructure to export. As I have stated many times before, let's care more about the African market and go more. Let's also be brave. It will be seen that the French or the British who were influential in Africa were no more capable than us.
Borsan: Turkey's R&D and Production Power Illuminating the World
Borsan Group's activities are carried out in its production facilities with modern production and automation infrastructure in Samsun and its sales office in Istanbul. Providing added value to its customers from different sectors with its superior performance in the fields of Quality, Delivery and Cost, Borsan continuously invests in R&D activities.
Borsan R&D Center, which was registered by the Ministry of Industry and Technology in 2018, has more than twenty R&D engineers and researcher personnel working in Borsan R&D Center, which is established on an area of 350m² and where special equipment, devices and test programs are used in departments such as Fire Test Laboratory, Metal and Polymer Laboratory, as well as the largest Lighting Laboratory of the Black Sea. With its R&D center, Borsan focuses on new product development and process development activities with the aim of obtaining higher competitiveness, new markets, and a higher share from the national and international market. The lighting laboratory enables the design of lighting equipment with superior qualities in all conditions.
Thanks to the laboratory's expert R&D team and modern technology, the characteristics of the light that will positively affect both mathematical and human physiology are determined and the designs and quality are always offered at the highest level. In the lighting laboratory, measurements are also carried out in accordance with the TS EN 60598-1 standard for indoor and outdoor lighting. Safety tests of products, photometric values of luminaires and lamps, electrical, chemical and physical properties are measured; Thanks to the periodic intermediate checks and calibrations made on the devices, product quality is kept at the highest level.