''OMEGA PANO; With its 27 years of experience, it has provided customer satisfaction with its ethical commercial structure as well as quality service.
With the principle of priority service, it has always been able to maintain the commercial balance by effectively managing the supply channel – production – customer triangle.
For this reason, it has become the panel company preferred by global brands such as SIEMENS, GE, ALSTOM, HUAWEI, WILO. '' We talked with OMEGA Pano General Manager Mehmet AYTEMİR about his work and goals.
- In order for our readers to get to know you closely, can you briefly tell us about yourself and your position in the company?
- After graduating from Sakarya University Electrical and Electronics Engineering in 1999, I completed my master's degree in the Department of Electrical Engineering in 2003. In the developing process, I undertook the duties of Sales Manager and General Coordinator in the Turkish distributors of international companies that direct the sector. I aim to take my knowledge that I have gained in the industry and service sector for years further in terms of both myself and my company under the roof of OMEGA PANO. In this context, I carry the responsibility of this task with the vision of being the best company in the field with the synergy we have created by bringing together the sales, production, quality, finance, human resources, after-sales services, environmental policy and social responsibility projects of our company. I am married and have a 17-year-old son. My family, my passion for nature and outdoor sports is my greatest source of energy and motivation.
- What changes have you made to your marketing strategies and goals during the pandemic?
The pandemic period has led to changes in the marketing and working strategies of almost all companies. Many companies have decided to continue the process with online meetings instead of face-to-face meetings. First of all, although it bothered us not to meet face to face because we are a warm-blooded nation, this situation began to gain a habit over time. Although we strategically stay away from organizations such as travel and fairs, this process has pushed us to develop new strategies in order to raise our goals even higher. In terms of education, quality and social responsibility, we aim to improve the skills of our current staff and to make a difference to our competitors with the participation of talented and market-dominant teammates.
- Considering the growth and competition process in the field of electrical panel manufacturing in our country, where and how can you position your company in the sector?
The work we do is not easy at all; engineering, design, bidding, projecting, product selection and quality such as many elements such as the right combination and effective prices to the customer requires to be presented. Contrary to what it seems, sustainability has gained importance even in environments of capital size and crisis. We can evaluate the competition process at many points such as distributors of international companies, hair manufacturers who have created their own brand, electroassembly companies that manufacture according to customer demands. Sometimes this competition is between each category, and sometimes there are competition processes between categories. This process generally develops in favor of the end user and is reflected in the cost/profit analysis to the equipment manufacturers and leads to the loss of quality over time. Here, project and control companies have a great duty both to protect and maintain the manufacturer and to offer quality products to the user. We are such a big country; there is enough business and earnings for each firm in each category. As long as we can protect the moral and commercial values that fall on us in the panel industry.
- What are the new products that are in your production plan?
We are growing OMGPANO, which we have started R & D studies in the past years and accelerated in terms of production, as a baby. In the developing process, we have provided large project references in domestic and international markets. OMGPANO, which has documents of type test, seismic and internal arc tests that meet international standards and equivalent documents with leading international companies in the field; It has become one of the rare brands that meet the technical criteria of high-level projects in Turkey. In order not to disturb the high quality standards, OMGPANO will only assemble at the Omega Pano factory.
- What are the advantages of the new product, if any? What kind of gains and facilities does it offer to our sector?
In addition to the durability, capacity and IEC / EN 61439-1 / 2 Low Voltage Type Test, IEC 60068-3-3 Seismic Test, IEC 61641 Internal Arc Test Certificates, it is superior to its competitors with its 690 V declaration and 1000V insulation voltage resistance. We offer the quality product to the service of our country with its durable carrier unit prepared by considering the industrial facilities, the visuality that appeals to the eye in terms of aesthetics, and the ergonomic structure that provides ease of installation to the user.
- As the new management, have you made any changes to your commercial policies? To what extent will OMEGA reflect its own style to the sector in the coming period, will there be changes in the business plans of your customers and partners?
OMEGA PANO; With its 27 years of experience, it has provided customer satisfaction with its ethical commercial structure as well as quality service. With the principle of priority service, it has always been able to maintain the commercial balance by effectively managing the supply channel – production – customer triangle. For this reason, it has become the panel company preferred by global brands such as SIEMENS, GE, ALSTOM, HUAWEI, WILO. Our commercial policy will continue with the same understanding.
- What kind of privilege does Omega Pano offer to the sector with the slogan "Our business is Detail"?
Our engineering, commercial and moral values, our innovative attitude in our understanding of production, the value we give to our employees, the importance we give to education and the activities make us different from our competitors in many ways. By detail, we don't just mean detail; It is through producing analytical solutions to questions, problems, market and sector related developments, human and environment.
- What are your thoughts on the positive and negative reflections of the Pandemic Process on the electricity sector and your company?
The PANDEMIC process that the world is in has adversely affected the electricity sector as in every sector. However, in terms of sustainability, the electricity sector has not been affected as heavily as other sectors. The measures taken in the facilities that produce like us have slowed down our production rate, our labor losses have occurred due to the transmission of the virus and the long quarantine periods, and there have been sagging in our delivery times due to the same situation in our supply channels. With the measures taken in this regard, these processes have now been brought under control.
- When you evaluate 2020, what kind of a year has it been for you and what are your goals for 2021?
We had a tough year. When we evaluate the past month, we look at 2021 very positively from a commercial point of view. Behind this view lies our strategic preparations as well as the measures taken in terms of health.In addition, the market forecasts of other Omega Group companies for this year are quite high and will increase the growth rate by creating a strong synergy with Omega Pano.
What are your expectations from public institutions and organizations when viewed by businesses and the sector after the pandemic?
Here I would like to evaluate the evaluation in general, not post-pandemic terms. For issues such as increasing production and product quality, protecting human health, making the use of internationally accepted standards compulsory in our country, public institutions should cooperate with professional institutions such as the Chamber of Electrical Engineers and the Association of Electrical Installation Engineers.
