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WORLD GIANT SYLVANIA, WITH THE COLLABORATION OF BORLED WILL PRODUCE IN TURKEY

WORLD GIANT SYLVANIA, WITH THE COLLABORATION OF BORLED WILL PRODUCE IN TURKEY

1561972725_Ayaktasoldansaga_AzimTuncinar_MehmetArbekAkay_OturanSoldanSaga_AdnanOlmez_AyhanSirinerBorsan Electrical and Lighting Products Group has started a cooperation with Sylvania for production in Turkey. In the first phase of the cooperation, 120 thousand pieces – 2 million TRL annual production is envisaged for the 2 product families. With cooperation, it is also aimed to expand new product families in line for market needs.

Sylvania and Borsan Electric and Lighting Products Group within the LED lighting brand Borled signed a cooperation protocol for production in Turkey. Within the scope of this cooperation, the Start Eco Downlight Flat and Start Eco Waterproof product families, which will be produced in Borled’s factory located in Samsun and which houses the largest lighting product Laboratory in the Black Sea, will be launched with the Sylvania brand. These products, which will be produced with test and quality certificates according to Global standards, will be available for sale to all international markets where Sylvania operates in line with the need.

Start Eco Downlight Flat with 3 different body sizes and Start Eco Waterproof with 2 different body sizes will appeal to consumers with 3000K, 4000K and 6500K color temperature options.

2 Million TRL Production For  And Export In First Stage

In the first phase of the cooperation, 120 thousand pieces annual production will take place for 2 product families indicating that Borsan Electrical and Lighting Products Group CEO Mehmet Arbek Akay, “In the first phase, the monetary value of this preliminary production will be approximately 2 Million TRL level. In addition to the domestic market, the products produced will be exported to the Turkic Republics market and European countries, which our business partner manages from Turkey. Our collaboration is also among our goals of expanding new product families in line with market needs,” he said.

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