Under the leadership of Giovenzana International B.V., the first meeting was held with the participation of eight Italian companies, which met in Dubai to evaluate new developments related to EN81.20 & EN81.50, the new international standards of elevator technology. New technologies in the field of elevator, interaction with new customers and, above all, a group of companies cooperating in the field of elevator created a good opportunity to evaluate current developments and exchange information. During the eight-hour meeting on the first day, eight companies from Italy and having a say in the sector had the opportunity to introduce appropriate developments in the field of elevators and lifts according to the new standards related to their products. On the second day of the event, which was a total of two days, B2B meetings were organized between the participating companies and the invited customers. What is the reason that drives 8 Italian companies to meet in a commercial center like Dubai? Until 50 years ago, Dubai was not what we see today. A city born in the desert has built a unique city with a strong will. A center of innovation and successful commerce for the whole world, or to put it this way: "The fastest city in the world transformed from an arid small city into a vision of the future." Considering the rapid urbanization process affecting the whole world, the possibility of vertical CITIES is no longer a mirage, and Dubai reflects this trend very clearly. This Dubai Connected Experiences explains how People who want to look to the future with the idea of a mutual exchange of ideas, ideas and projects are born Harmonized standards have been identified at the core of the content as an important factor for capturing business opportunities. Safety standards are undoubtedly the first step to creating successful projects. It constitutes a guarantee element for global competitiveness and all stakeholders. The standards required by the latest regulations are evolving towards a higher level of safety for both passengers and operators in elevators and escalators, and the transfer and adoption of these latest applications by the markets is becoming a real competitive advantage. To actively involve participants, true and successful stories were told by 8 partners. The facts tell us what we do and what we can do together. Each of the 8 companies participating in the event is an example of the excellence made in Italy in the production of parts used in elevators and escalators. If we add to this a business vision with an integrated design focus, we get a mixture of advantages and synergies for customers in the following characteristics:Higher and greater quality, Reduction of time and costs for the search for reliable business partners,Information exchange and knowledge transfer through continuous and mutual dialogue. Herein lies the key to transferring value to existing and potential customers. One standard, 8 companies, one voice. High skills, market and opportunity knowledge also provide a great advantage so that opportunities are not missed.