Günsan Elektrik, which makes a difference in the switch and socket sector with its alternative and innovative products, increased its investment in technology and innovation by 125 percent. Günsan Elektrikik, which follows new technologies in production and develops customer-oriented innovative ideas in line with changing needs, brings users together with technological and superior performance products.  Günsan Elektrik, which continues its journey at full speed in creating innovative, high quality and economical product range for the housing market and end users in Turkey, delivers its product portfolio of 17 thousand pieces to more than 50 countries both in the country and in the world. Continuing its activities with the aim of contributing to the country's economy and the sector, Günsan Elektrik develops products that will add value to its users and the sector.  Stating that they want to facilitate the daily lives of users with their innovations as in the Radius product group, which has grown by more than 60 percent in the last 3 years, Günsan Elektrik Marketing Director Alişan Çapan said, "Many of the works we have done include the first. This brings success. With the Radius App, which we have developed specifically for our Radius series, for the first time in the world, users can design their own switch or socket as they want with a smartphone application. We increase our performance to the next level every year with our newly developed products. In the last 3 years, we have shown a growth of more than 60 percent in Turkey. Our new generation insurance products produced with high technology in the Valta series, which is included in our new product group, also help us to make significant contributions to our position in the sector with their competitive structures." It aims to increase R&D investment by 50 percent Pointing out that innovation and R&D studies are the most important factor that enables differentiation today, Çapan said that they will continue to invest in this field. Capan; "We develop, produce and provide after-sales service of quality and reliable products with the focus of developing and up-to-date technologies. By following new technologies in production, we make arrangements that will provide high quality production and cost advantage. Our investments and new product developments will continue." Stating that they allocate a share to R&D studies on the sector, Çapan also emphasized that they aim to increase their investments in this field by 50 percent in the coming periods.