Türk Prysmian Kablo, the leading company in the Turkish cable industry, also leads digital transformation in line with its sustainability perspective. Following the Online Cable Training announced to the sector in 2015, Türk Prysmian Kablo, which is digitalizing step by step in its business processes, draws attention with the online Authorized Dealers Meeting organized with the A-Team Authorized Dealers and online presentations targeting the development of its authorized dealers with different contents.

Türk Prysmian Kablo, the Turkish operation of Prysmian Group, the worldwide leader in the energy and telecommunication cables sector, accelerated its digitalization efforts that it started in 2015 with Online Cable Training, which is the first and only one in the Turkish cable sector, during the pandemic process. With its focus on sustainability, the Company shifts its shares and work with sector stakeholders, especially its authorized dealers, to digital, and aims to increase efficiency by making its business processes online.

Contribution to the ecosystem and efficiency are aimed

The "Authorized Dealers Meeting", which is organized by Türk Prysmian Kablo in different places every year and has become traditional, was held online this year. In the event moderated by Turkish Prysmian Kablo CEO Cinzia Farisè and Domestic Sales Director Etem Bakaç, which was attended by the domestic sales and marketing teams together with the authorized dealers of the A-Team, up-to-date information about the world, Turkey, the cable sector and Prysmian Group was given; In addition, the process management of Prysmian Group and Türk Prysmian Kablo during the pandemic period and the studies carried out so far with the A-Team authorized dealers and the works that are likely to be carried out in the coming period were discussed. At the meeting, the Highest Turnover Award of 2019 was also given. The winner of the award was Des Elektrik from Istanbul Region.

The online Authorized Dealers Meeting, which was initiated by Türk Prysmian Kablo in April in line with its sustainability perspective and digital transformation efforts and organized after webinars with different contents that attracted great interest from industry professionals, was another step of the Company on the way to digitalization. Cinzia Farisè, CEO of Turk Prysmian Cable, said, "While the global spread of COVID-19 is still affecting people, communities and businesses around the world, we are all experiencing a new way of living and working. During these challenging months, we have tried to get closer to our partners, taking advantage of all the possibilities that technology currently offers. We are always committed to a world-class partnership to strengthen our customer centered structure. In this sense, we develop a digital approach by improving the customer experience. Our online activities such as our prominent Online Cable Training, our CableApp application, which provides convenience and time saving in choosing the right cable, our webinars where we answer the questions of industry professionals, and our online Authorized Dealers Meeting organized with our A-Team authorized dealers, will continue to increase in the coming period. We do not only produce cables, we aim to create value in the cable sector by directing and leading the development of our sector with digital transformation." Said.

Türk Prysmian Kablo, which continued its online activities with webinars organized by A-Team authorized dealers specifically for its employees in the last quarter of the year, also digitized the Permit System in the same period. With this system, the company aims to provide efficiency by accelerating business processes and to support environmental sustainability by zeroing the use of paper in permit processes.

'Our focus is on sustainability'

Stating that Türk Prysmian Kablo's digitalization journey started a long time ago, but this process accelerated with the pandemic, Türk Prysmian Kablo CEO Cinzia Farisè said: "A new world order is being established with the pandemic. In this new order, the competition will be even tougher. The conditions of competition will be determined by speed, agility and innovation skills. As Türk Prysmian Kablo, we invest in digitalization by focusing on sustainability in order to be more agile and to strengthen our leading role in our sector with innovation. With the power we get from our mission of "Connecting Turkey to Tomorrow", in line with our sustainability perspective, we continue our digitalization journey at full speed in order to make the entire ecosystem we are in faster and more efficient."