With the Covid-19 outbreak, the digitalization process has accelerated and started to take place in every aspect of our lives. There have been major changes in human habits. We found that we could handle most of our work in an online way. There has been quite a huge increase in the use of social media and it has been an advantage to do business in this area. In digital environment; Remote work, trainings, meetings, business interviews are now among our daily routines.

During the Covid-19 pandemic, technologies play an important role in keeping societies functional during the quarantine period. Covid-19, which puts the digital world at the center of our lives; It has put sectors and companies into new searches and material development efforts.

As a result of these developments, Üntel Kablo, one of the well-established and pioneering companies in the cable sector, has implemented its new project ÜNT-X in digital. Üntel, which recently introduced ÜNT-X through social media channels, has been working with this work; It aims to gain permanent competitiveness by using digital technologies effectively and to bring its digital new face, which represents innovation to the forefront, with digital marketing.

Onur Serhat GÜNAN, Member of the Board of Directors of Üntel Kablo , describes the ÜNT-X project, which was introduced, as follows: "It is time for institutions to handle digitalization with a more strategic approach. Many institutions have begun to take action by becoming aware of the potential effects of newly developed technologies. With the digitalization of industries, businesses must quickly adapt to the digital economy and take the next step of their growth.

A successful digital transformation is possible in taking a more holistic approach, and the basis for this transformation is the process of bringing together disorganized initiatives in a strategic framework. For this purpose , ÜNT-X was a project that we worked on with excitement. As the marketing department, many innovations we have realized in recent years; brochures, catalogs, web projects, social media, etc.  ÜNT-X is a digital face that contains all these intellectual works and from now on will take place in every field of our projects.

This project is more than a mascot for us. In its design; its gestures symbolize satisfaction, its flexible structure symbolizes dynamism, while its robotic image represents innovation and its body consisting of cables represents our energy and products." Said.