BORSAN GROUP TAKES ITS PLACE IN THE FIGHT AGAINST INFLATION

With a deep-rooted history of nearly 35 years in the industry, production and trade sectors, Borsan Group assumes responsibility within the scope of the "Total Fight Against Inflation Program". Borsan Group CEO Mehmet Arbek Akay announced the 10 percent discount decision on the group's lighting and LED products. The 10 percent discount movement within the scope of the Total Fight Against Inflation Program announced by Treasury and Finance Minister Berat Albayrak is also attended by Borsan Group, one of Turkey's leading companies headquartered in Samsun. Borsan Group CEO Mehmet Arbek Akay stated that they accept everything they can for the future of Turkey and the recovery of the economy, and said that they will make a 10 percent discount on the lighting and LED products produced by the group with the Borled brand. Borsan Group increased employment by 20 percent despite the difficult economic climate Mehmet Arbek Akay stated that Borsan Group's companies operating in the field of furniture, lighting and LED production, aluminum cable, copper cable and special design cable consolidated their production functions in 5 factories in Samsun last year. Mehmet Arbek Akay, who said that they increased employment by 20 percent despite the difficulties experienced in the economy during the year, said, "Consolidating our production functions in Samsun with the relocation of our factories in Istanbul and Italy gave us an operational competitive advantage; It made a positive contribution to the economic and social life of Samsun. We continue to produce in a very strong and competitive environment. In our own field, we have a strong position in our domestic and export markets. The volatility in the economy has also partially affected us, especially in the domestic market. However, Borsan is a very strong company. We know that global conflicts and the economic uncertainties that reflect them are the new normal of our time. We were prepared in advance for the difficulties that might arise, we had taken our precautions. As a result of the measures we have taken, we have not only laid off workers, but we have only increased our employment within Borsan Kablo by 20 percent. As Borsan Group, we provide direct employment to a total of 2,200 people." "Full support to the Total Fight Against Inflation Program" Mehmet Arbek Akay stated that he was honored to fulfill his responsibility within the scope of Borsan Group's Total Fight Against Inflation Program and continued his words as follows: "The economic conditions we are in have confronted Turkey with a very difficult process in the last two years. We, as a company, have made an effort to overcome these problems and, more importantly, how to contribute to the resilient structure of our country's economic power. As one of the leading companies of Samsun and our country's economy, we are aware of our responsibilities within the scope of the Total Fight Against Inflation Program and we desire to provide great support. We have limited opportunities to make contributions in our industrial products, the raw material of which depends entirely on foreign currency, such as precious metals and plastics. On the other hand, with our lighting and LED group products, we will also support discount campaigns. As of this week, we have been included in the campaign by making a 10 percent discount on these products. We hope that our country can come out of this difficult process even stronger and look to the future in a brighter way. As a company, we are ready to give all kinds of contributions for this. After difficult times, we are aware that good days are waiting for our country and society. We have directed all our efforts and perspectives in this direction. We will support the steps taken in this direction in economic management by working harder for our country and producing more added value. We continue to run with the goal of becoming one of the most valuable companies in Turkey in the electronics sector and cable sector within the next 5 years."   "We are turning to products with higher added value; Our R&D Center Will Be Operational Within 2 Months" Stating that there is a need for products with high added value in the Turkish industry, Akay said, "In the areas where we operate, we are carrying out serious project studies to increase the value-added products in Turkey. With our R&D Center, which we aim to put into operation within 2 months, we will have products in many areas such as value-added products, defense industry products, aviation sector and medical. In the coming period, we aim to further improve our competitiveness in products and sales and to reach a rate of 75 percent in exports in 2019. We will continue to work as a company that provides added value and service to Turkey. We continue to work towards significant culture changes and globalization in our companies."