Yılmaz Özcan, Director of Eaton Turkey Staying active in a globalizing market

"As a result of globalization, large companies are growing through acquisitions or exploring new markets. While the ways in which companies are driving this growth will differ as global market boundaries change in 2019, this trend will continue to put pressure on smaller companies. "Manufacturers who feel the effects of this change will have to continue to find new, better and faster ways of doing business to achieve more in less time, and they will need to work with dealers and partners to implement their technologies and solutions more than ever. Partners who invest in personalized services and value-added relationships will have more success and reap the rewards of these efforts in the years to come. Taking advantage of Millennials (born between 1982 and 2000) talents in 2019 Understanding how the millennial generation will contribute to the workforce and how to bring this generation to companies will be the key to success. Companies must implement different incentives to attract millennials, ranging from education to income-based rewards to implementing new technologies and processes that are open to change. In this way, companies can prepare for a successful 2019 by making themselves more attractive to be able to appeal to millennials." Transforming power processes to improve energy efficiency" Today's 'always on' way of working digitally means that power is an important requirement for every company, not just for technology firms. In fact, with society increasingly using electrical energy, power needs are changing rapidly in a more comprehensive manner. As a result of this, we are seeing a greater focus on how to store power and how to use it more efficiently. Next year, this trend will continue to increase, moving away from generator solutions and reaping the benefits of energy storage. The interest in energy resources and energy efficiency provides an important opportunity for our business partners to strengthen their position as a reliable partner. So our partners can focus on how they can help businesses drive this power transformation process, while customers can make the most of energy, reducing costs and carbon emissions and preparing their businesses for future changes." __Adaptation of 'service' delivery models to market demands" The "Service" trend offers different ways for customers to fund their projects and solutions to get maximum benefit. Many businesses are considering ways to cut costs on operating expenses rather than raising capital to strengthen their cash position. In addition to cost savings, this approach allows businesses to remain agile. With technology evolving rapidly, many organizations are aware that buying the solution today, which can be used in the next 5-10 years, will not prevent them from falling behind the competition in a few years. Continuous improvement is important and the 'service' trend will manage the customer and therefore the process, keeping the trend to this model alive for 2019 and making this development possible." Eaton's 2019 perspective reads, "In 2019, we see many opportunities in the market, from the increase in demand for strengthening cybersecurity to companies developing intelligent technologies with artificial intelligence technology. Eaton; It aims to grow again this year by bringing together different levels of engagement, the development of new customers and strong levels of engagement in line with a clear strategy. In addition to growing in existing customers, new team members will focus on increasing the variety of products and solutions we sell, as well as looking for new customers. Over the past two years, we have significantly increased our market share and aim to maintain this trend and make it sustainable.