ZORLU HOLDING LAUNCHES IN-HOUSE ENTREPRENEURSHIP WITH "BRILLIANT IDEA" PROJECT

He started the in-house entrepreneurship project he named after with the launch meeting held in Levent 199. Zorlu Group's employees in different cities of Turkey also participated in the meeting through a webinar and shared this excitement. Zorlu Holding has given life to a new project for its employees within the framework of its Smart Life 2030 sustainability vision, which it has implemented to make the dream of a better future fed by innovative and technological innovations come true. In this context; Zorlu Holding's corporate entrepreneurship project Parlak Bi'Fikir was launched with a launch meeting held at Levent 199. The meeting was attended by Zorlu Holding CEO Ömer Yüngül, Zorlu Holding CFO and Sustainability Committee Chairman Cem Köksal, Vestel Ventures General Manager Metin Salt, Zorlu Holding Human Resources Director Zülal Öztürk Kaya and Legal Director Aydın Temel, as well as many employees of Zorlu Holding in Istanbul. Zorlu Group's employees in different cities of Turkey also participated in the meeting via webinar and shared this excitement with their questions. Zorlu Holding CEO Ömer Yüngül; "This project will make significant contributions to the sustainability of the Zorlu Group." Stating that they have implemented a transformation focused on corporate sustainability with Smart Life 2030, Zorlu Holding CEO Ömer Yüngül said; "We believe that we can only achieve this transformation by creating a business culture that will drive innovation. In this context, our in-house entrepreneurship project "ParlakBi'Fikir" will be our driving force in this field. It will make significant contributions to the sustainability of the Zorlu Group." Zorlu Holding Sustainability Committee Chairman Cem Köksal; "With in-house entrepreneurship, we offer our employees the opportunity to gain a brand new career and new generation competencies." Sustainability Committee Chairman Cem Köksal; "Today, we have started one of the most important projects we have developed within the framework of Smart Life 2030, which takes its power from our basic building blocks such as innovation, technology, design and entrepreneurship embedded in the genetic codes of the Zorlu Group." Köksal continued his words as follows: "The sustainability of a company develops depending on the innovation power of that company, the speed of innovation and reaction to innovations. What we want to do with this project is to develop a smart and sustainable Zorlu culture that is actually fed by innovation. Metin Salt, General Manager of Vestel Ventures: "****We will develop an innovation-oriented corporate culture by carrying the experience we have gained with Vestel Ventures to this project." Metin Salt, General Manager of Vestel Ventures , stated that the Zorlu Group has a significant experience in start-ups and said, "The common feature of all the world's leading companies today is that they make high investments in R&D and innovation. Even countries are economically differentiated according to their ability to innovate.With this understanding, we, as the Zorlu Group, have put sustainable innovation at the center of our Smart Life 2030 approach. In this regard, we are implementing all the modern structures accepted in the world in order. In addition to our investments in R&D, we have met with more than five thousand venture companies with Vestel Ventures, listened to them and made 17 investments. Today, we are moving to a new stage with Parlak Bi'Fikir . We also open the support model we have implemented with the in-house entrepreneurship process we have initiated to our employees. Our goal is not only to collect good ideas, but also to develop a common life culture focused on innovation." 50 percent increase in intrapreneurship proposals with Parlak Bi'Fikir Within the framework of Smart Life 2030, Zorlu Holding aims to increase the in-house entrepreneurship and open innovation proposals from its stakeholders by 50 percent by 2022. With the project, Zorlu employees with creative ideas from different units will come together to seek a solution to a common issue. This project will create an environment of understanding, discussion, learning, sharing, experimentation and cooperation for Zorlu Holding employees. Employees with the trainings to be given in the process; will have the chance to develop competencies such as taking initiative, teamwork, planning, organization and leadership. They will develop the creative and innovative ideas they produce in teams with an entrepreneurial approach. Thus, while the Zorlu Group offers its employees a new generation career opportunity as an entrepreneur; on the other hand, it offers them the opportunity to design the future of the Group together with innovation. Employees will be able to participate in the Parlak Bi'Fikir project through the portal created specifically for the project. Throughout the project, Zorlu Holding will provide all the support they need such as training, mentoring and seed investment to the teams to be formed around the ideas selected in line with the Group's priorities. After a 3-month incubation period, the idea teams that are entitled to receive the final investment will be able to establish a company jointly with Zorlu Holding.